These campaigns drive ROI, including 8x conversions, 22x engagement and 35% lower churn. With its fully open Next Generation Video Platform, Idomoo has launched personalized video campaigns for global gaming leaders such as Epic Games, EA, Ubisoft and Zynga. Idomoo pushes the limits of what video can do by harnessing the power of data to deliver exceptional customer experiences. Combining data from individual gameplay with the visual world of Raid made this personalized highlight reel immersive, effective and irresistibly shareable." "With our platform, that’s not just possible - it’s easy, even for millions of players around the globe. "A game like Raid lends itself brilliantly to video, but each player’s journey is deeply unique, so the video needs to reflect that without compromising on quality," said Dotan Ginsbourg, EMEA GM of Idomoo. The campaign also boosted player engagement with the game, increasing daily active users in the days following the launch.
Along with their video and personalized landing page, players received a referral link they could share with friends, resulting in 100% more referrals.
They posted their videos across social media, tagging #3yearsRaid and doubling Twitter shares within the Raid community. Player response was overwhelmingly positive with many watching their video more than once. Videos were distributed in-app and available in five languages to reach a global, mobile audience. All told, the personalized gaming video campaign included more than 150 data points. The videos drew heavily from the game’s storytelling roots, inviting viewers to remember their legacy, including their biggest raids, medals earned, win rate, how they compare with other players and more. "We are always striving to provide unique experiences for our fan base and Idomoo helps us accomplish this."
"We've been collaborating with the Idomoo team for the last two anniversary events, but this year’s campaign exceeded our expectations in terms of player engagement, referrals and creating a massive buzz on social media," said Sergey Bragilevsky, Director of Growth in Plarium. Powered by Idomoo’s Next Generation Video Platform, which combines video and data at scale, the campaign exceeded target KPIs, including 2x social shares and referrals. NEW YORK, August 04, 2022-( BUSINESS WIRE)-To celebrate the third anniversary of Raid: Shadow Legends, Plarium partnered with Idomoo to send millions of videos to players showcasing their individual top gaming moments from the past year.
In honor of the game’s third anniversary, Plarium leveraged Idomoo’s video platform to create an immersive, dynamic experience for each player.
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